Friday, April 29, 2016

APR 23, 2016 — Hi guys!
Today is a very sad day for the photography...
During the last days i was hoping for an happy ending of this analog story even though the situation was complicated since the begin.
The first reply from Fuji was something strange but i've never thought that it could reveals what i'm writing now.
Well, Fuji has replied to our second letter and they said this:"...we cannot now change our decision. Thus, we respectfully decline your proposals. "

These words are unbelievable!

They don't care to leave the world's FP100 users with nothing in their hands.
They don't care to be reponsible for the death of an iconic photographic format of the 20th century.
They don't care to betray their faithful users who have bought their products until yesterday.
We cannot understand their decision to refuse all of our proposals. Why!
We gave them proposals with a total costs coverage and they said: "No, we are sorry guys, we don't care about you and your passion" and they have showed us their middle finger.

I'm very frustrated in this moment.
My friend Florian Kaps are determined to keep on fighting against this decision and i really appreciate this but i think that we have done the maximum to save this films and speaking again with a deaf and indifferent management is completely useless.
Thank you all for supporting me and Florian and all the others who have tried to do something beside this cause.
So i'll keep on informing you about every future developments but i'm honest and i sadly say: "I'm sorry guys, we were not able to save our beloved Fp100 films. This is it."

I kinda figured this would be the case considering Fuji's transitions as of late. What bothers me is the fact that this company is blinded by the demands and have no interest of other individuals carrying on the legacy. I guess it's there way of saying "we don't want you to have this anymore".

I'm sure in a few years that this film will somehow make it back to the fold, but it's going to take awhile for it to appear again and will probably cost loads of dough just to buy a pack of film. Look at the Impossible Project film... jeezus.. shit is expensive.